DOI: https://doi.org/10.33386/593dp.2025.4

Published: 2025-07-04

Investigaciones /estudios empíricos

Digital Transformation and Marketing in Commercial Microenterprises: A Study in the Canton of La Maná

Diana Alexandra Quinatoa-Chicaiza, Diana Milena Garcia-Estrada, Eduardo Fabricio Cabrera-Toscano, Marilin Vanessa Albarrasin-Reinoso

5-21

PDF (Español (España))

Daily activities of young people: An analysis of the application of financial knowledge in their lives

Kelly Yamileth Arévalo-Collaguazo, Victor Manuel Gia-Gadñay, Andres Marcelo Pacheco-Molina

22-36

PDF (Español (España))

Analysis of Credit Management and Its Contribution to Local Development in Milagro Canton, Guayas Province, 2024

Bryan Javier Cárdenas-Méndez, Roxana Elizabeth Fiallos-Narváez

37-51

PDF (Español (España))

Sustainability reports in banking management: analysis of client communication in private banks in the city of Loja, southern Ecuador

Verónica Alexandra Armijos-Buitrón, Jorge Luis Iñiguez-Izquierdo

52-64

PDF (Español (España))

Technological innovations in Ecuador's public education system:systematic documentary review of proposals and barriers facing the digital divide (2020-2025)

Arianna de los Ángeles Vera-Nieto, Dilian Maricela Barreto-Vilela, Génesis Carolina Pinto-Sudario, Tatiana Evelyn Castillo-Loor

65-77

PDF (Español (España))

Implementation of Active Methodologies and Digital Tools to Improve the Academic Performance of Technical High School Students: A Case Study

Orvi Emiliano Gomez-Loor, Josselyn Liseth Zambrano-Ganchozo, Segress García-Hevia, Marbel Guilarte-Legrá

78-93

PDF (Español (España))

The principle of contradiction of evidence in pre-procedural preventive orders in Ecuador

Juan Sebastián Salgado-Cevallos, Jorge Alejandro Miranda-Calvache

94-108

PDF (Español (España))

Analysis of Mobile Payment Usage and Its Influence on Consumer Behavior

Karen Michelle Diaz-Chocho, Nathaly Carolina Ocampo-Jiménez, Andres Marcelo Pacheco-Molina

109-124

PDF (Español (España))

User Perception and Satisfaction in Municipal Public Services: Case of Pasaje Canton

Karen Adriana Villegas-Salazar, Shayrin Anabelle Zaruma-Once, Wilton Eduardo Romero-Black

125-138

PDF (Español (España))

The impact of artificial intelligence on human talent management: opportunities, challenges and organizational transformation

Cristian Ivan Briones-Pincay, Israel Javier Segura-Ramos, Alvaro Rivera-Guerrero, Alejandro Reigosa-Lara

139-156

PDF (Español (España))

The impact of character design on video game immersion

Sergio Jhovanny Zuñiga-Santos, Francisco Jesús Kantun-Hernández, Marijuly Alejandra Santos-Alcocer, Zabdi Zemaraim Ruelas-Santos

157-168

PDF (Español (España))

The Savings and Credit Cooperatives environment in the Guaranda canton, Bolívar Province, year 2024

Carmita Galudth Borja-Borja, René Mesías Villacrés-Borja, Verónica Janeth Argüello-Pazmiño, Eddy Stalin Alvarado-Pacheco

169-185

PDF (Español (España))

The power of color in cinema and the mind

Ariadna Monserrat Hernández-Medina, Julieta Hernández-Ramírez, Edwin Zael Hernández-Ramírez, Aiko Daili Juárez-Pérez

186-200

PDF (Español (España))

Using Educaplay and YouTube to strengthen phonological awareness in high school children with oral expression problems

Tania Cristina Orellana-Munzón, Fernanda Vanessa Pesantes-Astudillo, María Beltrán-Mesa, Rudy García-Cobas

227-241

PDF (Español (España))

Land, mining, and exodus: faces of hidden displacement in Ecuador

María Alejandra Aguirre-Armijos, Verónica Alexandra Armijos-Buitrón

242-252

PDF (Español (España))

Didactic guide for the development of technical skills in the computer high school in Ecuador

Alexandra Elizabeth Pàrraga-Vilela, Ibeth Janina Muñoz-Litardo, Segress García-Hevia

253-266

PDF (Español (España))

Determination of the management model of the risk management department of the GAD Municipal Pasaje

Marcos Geovanny Armijos-Ramirez, Danna Karelys Leon-Villacrez, Wilton Eduardo Romero-Black

267-279

PDF (Español (España))

Evolution and technological milestones of animation: A systematic review

Emily Estefania Flores-Ramirez, Francisco Jesús Kantún-Hernández, Dulce Princesa Salgado-Flores, Cesar De la Cruz-Tec

280-291

PDF (Español (España))

Single Agricultural Income Tax: Tax Evasion in the Dairy Sector of the Salcedo Canton

Martha Virginia Unaucho-Guala ; Ana Belén Tapia-Amancha

292-310

PDF (Español (España))

Digital transformation in SMES: Analysis from the perspective of Machala consumers

Genesis Nicole Armijos-Alvear, Yasmenia Aracely Gallegos-Macas, Martha Cecilia Aguirre-Benalcázar, Wilton Eduardo Romero-Black

311-321

PDF (Español (España))

Rights of Nature in Ecuador's New Direction: An Analysis of the 2024–2025 National Development Plan

Alex Javier Peñafiel-Palacios, Samuel Morales-Castro, Duniesky Alfonso-Caveda

322-338

PDF (Español (España))

2D and 3D Animation Techniques: A Comparative Analysis of Applications and Trends

Farid Yehoshuah Mendicuti-Gómez, Julieta Hernández-Ramírez, Willian Carlos Eduardo Moo-Silva, Urias Djorkaeef Chable-Esquivel

339-349

PDF (Español (España))

Marketing strategies for online businesses: the case of commercial companies in Machala

Jimmy Telesfor Alvarado-Conde, Khris Valentina Montalvo-Portilla, Norman Mora-Sanchez

350-359

PDF (Español (España))

Legal Security in the face of summons by ballot in executive proceedings

Mauro Gabriel Lovato-Morales, Karina Dayana Cárdenas-Paredes

360-376

PDF (Español (España))

Comparison of the Procedural Protection of the Right to Work in Ecuador and Argentina

Shellma Alejandra Arreaga-Cadena, Juan Pablo Santamaría-Velasco

377-396

PDF (Español (España))

Financial management and strategic decision-making in small and medium-sized enterprises (SMEs)

Carmen Ebelina Gutiérrez-Zambrano, Rita Mayda Zambrano-Loor, Fausto Freddy Soledispa-Lucas, Isaac Gabriel Murillo-Delgado

397-408

PDF (Español (España))

Critical approaches to capitalsm

Fausto Freddy Soledispa-Lucas; Isaac Gabriel Murillo-Delgado, Daysi Beatriz Soto-Calderón, Rita Mayda Zambrano-Loor

409-422

PDF (Español (España))

Tax Reforms: Legal implications for the omission of asset declarations

Maritza Elizabeth Mejía-Carrazco, Sonnia Lorena Llerena-Cepeda

423-435

PDF (Español (España))

Generational Change and Its Impact on Family Businesses in the City of Portoviejo

Gabriela Cevallos-Castro, Casilda Paquisha Intriago-Mora

436-448

PDF (Español (España))

Industrial evolution of Ecuadorian companies under the ISI model: A driver of employment or an illusion?

Stefany Karolayn Aushay-Correa, Elizabeth Marilu Barzallo-Redrovan, José Kennedy Ollague-Valarezo

449-459

PDF (Español (España))

The action to annul the mediation act in Ecuador

Elina Lucía Matute-González, Marcos Alexander Ortiz-Muñoz

460-474

PDF (Español (España))

Descriptive Analysis of the Work Climate in a Company from the Ecuadorian Textile Sector

Francis Ariel Villacis-Ayala; Luis Fernando Taruchain-Pozo, Renato Esteban Revelo-Oña

475-487

PDF (Español (España))

Impact of digital educational games on reading comprehension in secondary school students

Cinthya Anabell Reyes-Rodríguez, Ricardo Patricio Chicaiza-Medina

488-504

PDF (Español (España))

Tax Impact: Subsidies and Tax Policies on Fuel Marketing by the Duque Silva Group in Quito

Viviana Carina Daza-Sanchez, Mónica Yolanda Freire-Patiño

505-522

PDF (Español (España))

Interlegality in the community of “Mercedes Cadena,” Guamote: analysis of the relationship between indigenous justice and ordinary justice

Maria Belen Zambrano-Ortega, Adriana Victoria Rodríguez-Caguana

523-538

PDF (Español (España))

Segmentation of consumers according to their response to prices and promotions in the retail market of Machala Canton

Cristhian Jordy Padilla-Daquilema, Karen Nohelia Sanango-León, Bill Jonathan Serrano-Orellana, Martha Cecilia Aguirre-Benalcázar

539-560

PDF (Español (España))

Comparative analysis of mathematical thinking in the admission test at the Universidad Autónoma de Yucatán in 2023

David de Jesús Santoyo-Manzanilla, Luis Alberto Araujo-Andrade; Rogelio Daniel Bote-Caamal; Gabriela Rivadeneyra-Gutiérrez

561-572

PDF (Español (España))

Unconstitutionality of the mandatory purchase of relinquishment: implications and scope of the resolutions

Mateo Napoleón García-Fierro, Holger Geovanny García-Segarra

573-595

PDF (Español (España))

Laying to Learn: A Systematic Review on Minecraft Education and Gamification in the Classroom

Brandon Joseph Romero-López, Julieta Hernández-Ramírez, Francisco Jesús Kantún-Hernández, Yuleimi Natalia Coh-Damian

596-609

PDF (Español (España))

Tax Incentives: Income tax in financial management decision making at Universidad San Francisco de Quito USFQ

María Angélica Unapucha-Pillcorema, Darío Javier Anchaluisa-Barona

610-625

PDF (Español (España))

Analysis of customs alternatives and benefits of using drones in agriculture in El Oro, 2025

Jordy David Espinoza-Merchán, Henry Jahir Marin-Saldarriaga, Michael Andrés Zamora-Campoverde, Luis Pastor Carmenate-Fuentes

626-635

PDF (Español (España))

Comparison of usability between Android and iOS: a comparative study of user experiences

Victor Hugo Alonzo-Palacios, Patricio Javier Villegas-Cedeño

636-652

PDF (Español (España))

Evaluation of corporate social responsibility in the face of technological impact on banana exporters in Machala, 2024

Kimberly Daniela Fernández-Calderón, Evelyn Cristhel Guaman-Guaman, Luis Ramiro Aguilar-Ordóñez, Luis Pastor Carmenate-Fuentes

653-668

PDF (Español (España))

Inclusive taekwondo program for the development of dynamic balance in students with hearing impairments

Jhon Jairo Barreno-López; Silvia Maribel Chiluiza-Siza; Lenin Esteban Loaiza-Dávila, Giceya de la Caridad Maqueira-Caraballo

669-680

PDF (Español (España))

Incidence of factor on customer loyalty in vehicle commercialization companies in the city of Machala

Geraldine Lizbeth Gallegos-Japon, Ana Belen Taday-Castro, José Kennedy Ollague-Valarezo

681-691

PDF (Español (España))

Description and comparision of social skills in high school and university in Ecuador

Paulina Jhojana Bonilla-Basantes, Cristian Sebastián Díaz-Sánchez, Jhojan Giancarlos Vizuete-Toapanta, Jonathan Joel Labre-Ortiz

692-702

PDF (Español (España))

Adapted Judo in the development of socioemotional skills in young people with moderate intellectual disabilities

Richard Joel Cajas-Zhigui , Byron Leonardo Soliz-Saldana, Lenin Esteban Loaiza-Dávila, Giceya de la Caridad Maqueira-Caraballo

703-718

PDF (Español (España))

Community enterprises and their impact on the economic, social and cultural development of the José Luis Tamayo parish: a systematic review of the literature

Jazmín Adelaida Reyes-Perero

719-729

PDF (Español (España))

Green taxes and fiscal sustainability: bibliometric review of doctrinal approaches

Paulina del Rocío Calvache-Pintado

730-746

PDF (Español (España))

Impact of Municipal Ordinances on Sustainable Mobility and the Use of non-Motorized Transport

Darwin Vicente Ordoñez-Mendoza, Rigoberto Balcazar-Ortiz, Alejandro Ricardo Vanegas-Maingon, Duniesky Alfonso-Caveda

747-759

PDF (Español (España))

Formación docente en Educaplay para la generación de recursos didácticos significativos en el bachillerato técnico

María Isabel Avilez-García , Martha Cecilia Villegas-Villegas, Dayron Rumbaut-Rangel

760-782

PDF (Español (España))

Motivation as a driver of job performance in telecommunications service companies

Karla Arelis Asanza-Salazar, Jennifer Misshel Aguirre-Riera, Iddar Iván Jaya-Pineda

783-797

PDF (Español (España))

Maturity model for accounting expertise in court cases of the Superior Court of Justice of Arequipa (2019–2022)

Jeine María Antonieta Torres-Abril

798-813

PDF (Español (España))

The digitalization of the tax system: the role of the independent accountant

Jessie Carolina Luna-Moya, Jessik Valeria Astudillo-Samaniego

830-843

PDF (Español (España))

Complementary of the digital tool Canva with Google Earth in the learning of Social Sciences in tenth year students of basic general education

Marjorie Amanda Gómez-Serrano, María Lorena Meza-Simisterra, Silvia Maria Moy Sang-Castro, Elsy Rodriguez-Revelo

853-863

PDF (Español (España))

Implementation of Digital Resources and Their Impact on Academic Performance in Eighth Grade Mathematics

Luis Enrique Pazmiño-Cantos, Luis Samuel Loachamin-Quinga, Jorge Mesa-Vázquez, Julia Orlenda Robinson-Aguirre

864-878

PDF (Español (España))

Análisis de las oportunidades de Big Data para la empresa exportadora Asociación Tierra Fértil, 2025

Kevin Andrés Mite-Castro, Veronica Vanessa Eras-Matamoros, Miguel Orlando Espinosa-Galarza, Luis Pastor Carmenate-Fuentes

879-890

PDF (Español (España))

The use of digital tools to promote the teaching and learning of students with autism spectrum disorder in language and literature

Elvis Armando Mera-Cedeño, Felipe Manuel León-Cáceres, Ennio Jesús Mérida-Córdova

891-907

PDF (Español (España))

Storytelling and Its Influence on Meaningful Learning Among University Students in the Education Program in Ecuador

Nora Lissette Galarza-Godoy, Rufina Narcisa Bravo-Alvarado

919-934

PDF (Español (España))

Relationship of digital competencies on creativity and innovation in teachers of the Pontificia Universidad Católica del Ecuador

Liliana Carolina Argüello-Cedeño, Jimmy Eduardo Briones-Ramón

935-948

PDF (Español (España))

Educational Innovation in Inclusion: New Proposals to Improve Education for All

Betty Soraya Almeida-Albuja, Sonnia Alexandra Heredia-Gálvez, Aracelly Fernanda Núñez-Naranjo

961-974

PDF (Español (España))

Procedural challenges in the application of the abbreviated procedure in cases of sexual violence against women and family members

Jessica Elizabeth Jaramillo-Quezada, Ramón Antonio García-Cando, Holger Geovanny García-Segarra

975-989

PDF (Español (España))

Fatigue in High School Students in the Classroom: Contributing Factors in the Ecuadorian Context

Daniel Alberto Olalla-Chávez, Javier Armando Aguirre-Zambrano, Ana Belén Chávez-Reyes, Genaro Orrico-Zalazar

990-1004

PDF (Español (España))

Inclusive didactic strategy for the development of basic motor skills in students with intellectual disabilities

Erick Gabriel Moscoso-Peñaranda, Luis Adrian Alvarez-Sumba, Giorver Pérez-Iribar, Giceya de la Caridad Maqueira-Caraballo

1005-1018

PDF (Español (España))

The teacher as an agent of change in educational inclusion: reflections on their role in managing diverse classrooms

Cesia Betsabé Tulcanaza-Mantilla, Mateo Fabián Ortiz-Mancero, Aracely Fernanda Núñez-Naranjo

1019-1034

PDF (Español (España))

Tax collection and profitability of Pymes and Large Companies in the province of Bolivar

Luisa Margarita Sánchez-Llanos, Ana Belén Tapia-Amancha

1035-1056

PDF (Español (España))

Insufficient regulation of the digital evidence and its assessment in the criminal process

Milza Naomi Ortiz-Nivela, Luis Edwin Vega-Pila, Holger Geovannny García-Segarra

1057-1070

PDF (Español (España))

Constitutional Foundations: An Advanced Study of Governance and Fundamental Rights

Geovanny Israel Duchi-Jimbo, Lizeth Carolina Sánchez-Bazantes, Jaime Geovanny Hurtado-Rodríguez

1071-1080

PDF (Español (España))

Omnichannel Interactions in the B2C Environment: Channel Preferences and Segmentation

Andrea Claribel Idrovo-Ochoa, Bill Jonathan Serrano-Orellana

1081-1101

PDF (Español (España))

Impact of tax compliance on the financial management of Ecuadorian cooperatives: Analysis of the 9 de Octubre Savings and Credit Cooperative Ltda., Salcedo Canton

Mayra Aracelly Sarmiento-Naveda, Wendy Alexandra Carriel-Núñez

1102-1116

PDF (Español (España))

Tax Havens: Tax Evasion and Avoidance within the Framework of Ecuadorian Tax Regulations

Evelyn Denise Sabando-Correa

1117-1130

PDF (Español (España))

Perception of the Work Climate According to the Employment Modality of Nursing Professionals: Case Study at Guillermo Almenara Irigoyen National Hospital, 2024

Zaira Milagros Navarro-Velasquez, Carlos Guillermo Carcelén-Reluz, Juan Pedro Matzumura-Kasano

1131-1140

PDF (Español (España))

The role of local governments in sustainable development planning

Sandra Paola Balarezo-Vélez, Quinche Viviana Pinargote-Álava

1141-1161

PDF (Español (España))

Canva: Digital innovation in the teaching-learning process

Ivone Patricia Carrillo-Sequea, Diana Angélica Jarrin-Quidiata, Angel León Coloma-Carrasco, Ivonne Priscilla León-Espinoza

1162-1179

PDF (Español (España))

Compliance as an Effective Mechanism to Avoid Criminal Liability of Legal Entities in Ecuador

Lenin Omar Mayanquer-Parra

1180-1193

PDF (Español (España))

Impact of Indigenous restorative justice on crimes of violence against women: the case of the Mercedes Cadenas Community

Wendy Jhoanna Allauca-Lema

1194-1208

PDF (Español (España))

The Role of Scientific Evidence in Modern Procedural Development

José Jefferson Vargas-Quijije, Holger Geovanny García-Segarra

1209-1223

PDF (Español (España))

Educational Quality in Higher Education Institutions: Administrative and Evaluative Approaches

Viviana Paola Arregui-Valdivieso, María Valeria Pico-Delgado, Angélica María Roben-Moreira, Evelyn Jahaira Arregui-Valdivieso

1224-1238

PDF (Español (España))

Staff retention: the key to knowledge management in organizational pharmacy settings

Lourdes Alexandra Tonato-Muzo, Rodrigo Patricio Villota-Mulky

1239-1256

PDF (Español (España))

The prior exception of existence of mediation agreement and its application in ordinary processes in Ecuador

Jeniffer Lissette Recalde-Jácome, Paulina del Carmen Barona-Villafuerte

1257-1272

PDF (Español (España))

Analysis of logistics management in msmes in the Azogues canton, Ecuador

Jorge Oswaldo Quevedo-Vázquez, Lourdes Maribel Vásquez-Lafebre, Ramiro Oswaldo González-Rodríguez, César Alvarito Coronel-González

1273-1287

PDF (Español (España))

Statistical analysis of the perception of citizen insecurity in the Azogues canton urban sector

Jorge Oswaldo Quevedo-Vázquez, Lourdes Maribel Vásquez-Lafebre, Fabian Santiago Muñoz-Quevedo, Manuel Rafael Quevedo-Barros

1288-1301

PDF (Español (España))

Exoneración Tributaria, un derecho al emprendimiento en la ciudad de Riobamba durante el año 2024.

Mayra Elizabeth Mancero-Brito, Edith Josefina Liccioni

1302-1313

PDF (Español (España))

Artículos de revisión

The Evolution of 2D Animation: From Traditional Techniques to Emerging Digital Tools

Rigoberto Cisneros-Alonso, Damián Uriel Rosado-Castellanos, Isaac Eliseo Collado-Granados, Lizbeth Marisol Martínez-Vera

201-214

PDF (Español (España))

Immersive technologies and digital animation: their impact on crime scene reconstruction and forensic analysis

Manuel Antonio Canche-Cantun, Damián Uriel Rosado-Castellanos, Esmeralda Eduwiges Gutiérrez-Job, May Clein Yahir Pérez-Pérez

215-226

PDF (Español (España))

Non-consensual Disclosure of Intimate Content and Its Treatment in Ecuadorian Criminal Law

Renate Alfonsina Mora-Romo, Luis Mauricio Maldonado-Ruiz

814-829

PDF (Español (España))

The Impact of Sustainability and Conscious Consumption on International Marketing Strategies: How to Adapt to a More Responsible Global Consumer?

Mónica Alicia Cruz-Naranjo

908-918

PDF (Español (España))

The criminal liability of digital platforms in the protection of intellectual property rights

Fátima Eugenia Campos-Cárdenas, Carlos Anibal Goyes-Ortiz

949-960

PDF (Español (España))