Characterization of smartphone sales on Facebook Marketplace
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Abstract
The dynamism of e-commerce platforms called marketplaces is constantly evolving in a society highly influenced by the digitalization of everyday activities. In this sense, Facebook's marketplace is one of the best positioned platforms worldwide, and cell phones are one of the most traded products. These platforms offer a variety of benefits, but there are also negative aspects such as spam, scams and the purchase and sale of equipment of dubious origin. The objective of this research is to make an initial approach to the dynamism of commercialization in the Facebook marketplace by defining the buying and selling process and understanding the behavior of buyers. A descriptive, non-experimental, cross-sectional, descriptive methodology with a mixed approach is used. On the one hand, the focus group technique was used for the description and graphic representation of the process in a flow chart. This technique involved buyers, retailers and informal cell phone dealers. On the other hand, the survey technique was used to collect primary information concerning the variables gender, generational cohort, number of purchases made, experience, ability to detect fake profiles, trust in reviews, scams, motivational factors, benefits of using the platform, time spent browsing, type of cell phones they are willing to buy and from what type of profiles. The results showed associations between different variables, which made it possible to describe how cell phone commerce develops on this platform.
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Carlos Eduardo Freire-Macas, Universidad Técnica de Machala - Ecuador
I was born in Machala, El Oro province. I have worked at Campoverde, part of Cervecería Nacional. I have been a supervisor of banana crops, industrial machinery, and distribution of consumer products. I am currently the distribution and cross-docking coordinator at Corporación Cresio (FARMAMIA). I am a business administration student.
Liana Carola Sanchez-Cabrera, Universidad Técnica de Machala - Ecuador
0000-0002-1867-0876
Coordinator of the Business Administration Degree, she is responsible for guiding and supporting students in their academic career. With extensive experience in the field and a deep commitment to teaching, he provides advice and guidance to students, promoting the personal and professional growth of each of them.
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