The power of color in cinema and the mind
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Abstract
The present article is a study that systematically explores the role of color as an emotional, narrative, and cultural agent. Based on a review conducted using the PRISMA method, this study analyzes various articles, selecting 30 as the most relevant for addressing the interrelationship between color, psychology, culture, and cinema. The findings were organized into three main areas: color psychology (40%), color in film (33.33%), and the relationship between culture and color (26.67%). The studies demonstrate that colors provoke specific physiological and emotional responses, serve as a resource in the visual construction of narratives, and acquire different meanings depending on the sociocultural context. Additionally, seven methodological approaches were identified: film analysis, semiotic analysis, psychological analysis, color theory, cultural perspective, case studies, and genre comparison. The results reveal that using color as a multidisciplinary tool is essential not only to guide the viewer’s emotional experience but also to enhance emotional engagement and sensory investment.
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Ariadna Monserrat Hernández-Medina, Instituto Tecnológico Superior de Escárcega - México
https://orcid.org/0009-0006-2235-416X
Student of the Digital Animation Engineering program, with participation in academic competitions and developer of pet care software.
Julieta Hernández-Ramírez, Instituto Tecnológico Superior de Escárcega - México
https://orcid.org/0000-0001-6072-480X
Dr. in Strategic Management Sciences. Master’s degree in Administrative Innovation. Bachelor’s degree in Administration and Finance. She has published articles in indexed and peer reviewed journals and has presented papers at national conferences. Her research areas include competitiveness, corporate social responsibility, microenterprise development, and educational research.
Edwin Zael Hernández-Ramírez, Instituto Tecnológico Superior de Escárcega - México
https://orcid.org/0009-0004-9842-0050
Sixth-semester student of Digital Animation and Visual Effects Engineering, with minor participation in various events focused on the presentation and dissemination of animated and artistic projects.
Aiko Daili Juárez-Pérez, Instituto Tecnológico Superior de Escárcega - México
https://orcid.org/0009-0002-4933-7301
Professional photographer, sixth-semester student in Digital Animation and Visual Effects Engineering, with participation in the design of the program’s representative logo.
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