Evaluation of corporate social responsibility in the face of technological impact on banana exporters in Machala, 2024

Abstract

The banana export sector in Machala represented one of Ecuador's most important economic activities, being a key point for job creation and the economic, social, and environmental development of the province of El Oro. Given the technological advances that characterized 2024, it was necessary to analyze the role played by corporate social responsibility based on technological transformation. The main objective of the research was to evaluate corporate social responsibility in the face of the impact of technology on companies in the banana export sector in Machala in 2024. For this purpose, an applied, descriptive, field-based, non-experimental, cross-sectional, and study of specific situations methodological approach was applied, based on a pragmatic position, assuming the theory of the complementarity of paradigms and developing the research from a quantitative. This study applied theoretical methods such as logical-historical, synthetic-analytic, and inductive-deductive approaches and empirical methods such as document analysis. The research allowed for a general understanding of the relationship between technological impact and corporate social responsibility practices and generating information for the banana export sector decision-making. The research results show that incorporating modern technologies significantly strengthened corporate social responsibility practices, primarily through developing various digital competencies, implementing sustainable processes, and promoting strategic investments aligned with the goal of sustainable development.