The impact of character design on video game immersion
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Abstract
This research analyzes how character design influences immersion in video games, emphasizing that it is not just about aesthetics, but a key narrative tool. Through a systematic review using the PRISMA method, 617 articles were collected and analyzed, of which 50 met the inclusion and quality criteria, such as relevance to the topic, corroborated data, full-text availability, among others. The study identifies four main axes: immersion in video games, animation, character design, and user psychology. Based on the selected articles, it concludes that coherent and emotionally resonant character design (including silhouette, colors, clothing, and expressions) strengthens the player's connection. Additionally, a character’s narrative development, visual context, and integration within the game environment significantly contribute to an immersive experience. According to the reviewed research, characters like Lara Croft and Kratos have become cultural icons due to their consistent and meaningful design. The paper also warns about the commercialization of art in video games, which can lead to generic and hollow characters focused on quick sales, undermining authenticity and the player’s experience. It highlights the importance of balancing design and gameplay to maintain the coherence of the virtual world.
This work emphasizes that character design not only brings a video game to life, but largely determines its ability to emotionally connect with the player and sustain narrative immersion.
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Sergio Jhovanny Zuñiga-Santos, Instituto Tecnológico Superior de Escárcega - México
0009-0000-0923-2009
Sergio Jhovanny Zuñiga Santos has specialized in the study of character design within the field of video games, combining knowledge of animation, visual storytelling, and player psychology. Throughout his academic journey, he has shown a strong interest in understanding how the visual and emotional aspects of characters influence the user experience. In his most recent work, he conducted an in-depth review of current research, applying rigorous methodologies to analyze the role of design in player immersion. His approach consistently aims to balance creativity with technical precision, bringing to life characters that resonate with the audience.
Francisco Jesús Kantun-Hernández, Instituto Tecnológico Superior de Escárcega - México
0009-0000-9449-4010
Computer Systems Engineer specializing in Information Technology, student of the Master's Degree in Design and Management of Technological Projects. He works as a teacher and president of the academy of Digital Animation and Visual Effects Engineering at the Instituto Tecnológico Superior de Escárcega. Collaborator of the Research Line “Multimedia” (key LGAC-2025-SESC-IADE-513) of the Digital Animation and Visual Effects program.
Marijuly Alejandra Santos-Alcocer, Instituto Tecnológico Superior de Escárcega - México
0009-0008-8265-4388
She is a student and researcher with a background in digital design and character animation, working with an interdisciplinary approach that combines visual storytelling, user psychology, and video game development. Her academic experience is reflected in the application of the PRISMA method for a rigorous and up-to-date systematic review (2020–2025). Her research has focused on narrative immersion and the impact of character design as a key element in the emotional connection between the player and the virtual environment. The study demonstrates her skills in critical analysis, bibliographic synthesis, and a deep understanding of visual dynamics in interactive digital media.
Zabdi Zemaraim Ruelas-Santos, Instituto Tecnológico Superior de Escárcega - México
0009-0008-4137-4144
Zabdi Zemaraim Ruelas Santos is a visual creator with a background in digital design and animation, interested in how video game characters can influence the way people connect with a story. During her studies, she has delved into the analysis of visual elements such as silhouette, color, and clothing to understand how these aspects affect player immersion. Her work combines theory and practice, with an approach that values both technical detail and artistic expression. She is currently focused on researching how to design characters that not only look appealing but also convey real emotions.
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