Work motivation, an influential factor in the economic reactivation during the COVID-19 pandemic

Abstract

Since the arrival of the pandemic caused by COVID-19; thousands of companies; jobs and people have been affected due to the changes and adaptations made. Work motivation is a widely studied issue that represents a factor of great importance in companies because; as mentioned by Medina Giacomozzi; Gallegos Muñoz; & Lara Hadi; (2008); to the extent that the worker feels satisfied; this It will contribute with greater performance in the achievement of the objectives of the company. Hence the objective of analyzing the motivational strategies implemented by different service companies during times of pandemic in Mexico. The focus of this research is qualitative; descriptive; non-experimental; since it is intended to describe the situation of the national environment without modifying the variables; through a bibliographic review of 30 publications; based on Herzberg's theory and hygiene factors and motivations. The results obtained have shown that of the companies studied if they have implemented motivational strategies; 63% being strategies with motivational factors; while 7% hygiene factors and 30% of all companies implement strategies with both types of factors. 90% of the companies had a favorable response in increasing the motivation of their staff; therefore, it is important to recognize work motivation as a fundamental tool for an efficient performance of the collaborators that in turn generate an increase in the production of the companies.