Financial management and strategic decision-making in small and medium-sized enterprises (SMEs)

Main Article Content

Carmen Ebelina Gutiérrez-Zambrano
Rita Mayda Zambrano-Loor
Fausto Freddy Soledispa-Lucas
Isaac Gabriel Murillo-Delgado

Abstract

This research aims to analyze financial management and decision-making as fundamental elements for the performance of small and medium-sized enterprises (SMEs). When managed efficiently, these elements increase their productivity and competitiveness. Financial management provides a solid foundation for analyzing and interpreting the set of variables that influence the evolution of SMEs' financial and economic processes, highlighting their importance for their valuation, as well as for obtaining better profit margins, a sound capital structure, and a strong corporate value. SMEs, in the city of Manta as in Ecuador, are the largest generators of production, wealth, and employment. SME managers in Manta recognize that financial management is directly related to decision-making. Importantly, decision-making significantly reduces the risks inherent in participating in competitive markets. Thus, the choice of decision-making is crucial for positioning oneself in any productive sector. The managers of Manta's SMEs, at different hierarchical levels, are responsible for making a large number of decisions that influence the success or failure of the organization.

Downloads

Download data is not yet available.

Article Details

How to Cite
Gutiérrez-Zambrano, C., Zambrano-Loor, R., Soledispa-Lucas, F., & Murillo-Delgado, I. (2025). Financial management and strategic decision-making in small and medium-sized enterprises (SMEs). 593 Digital Publisher CEIT, 10(4), 397-408. https://doi.org/10.33386/593dp.2025.4.3036
Section
Investigaciones /estudios empíricos
Author Biographies

Carmen Ebelina Gutiérrez-Zambrano, Universidad Laica Eloy Alfaro de Manabí - Ecuador

gutierrezz.jpg

0000-0002-5983-0581

Commercial Engineer, Master in Finance and Corporate Projects, Professor of the Accounting and Auditing Course, Publication of scientific articles and books.

Rita Mayda Zambrano-Loor, Universidad Laica Eloy Alfaro de Manabí - Ecuador

zambranol.jpg

Master in Auditing, Auditing Engineer, Publication of scientific articles in indexed journals, Speaker at conferences at scientific events, Professor at the Faculty of Administrative Sciences, Accounting and Commerce, Universidad Laica Eloy Alfaro de Manta, Manabí.

Fausto Freddy Soledispa-Lucas, Universidad Laica Eloy Alfaro de Manabí - Ecuador

soledispa.jpg

https://orcid.org/0000-0002-2850-7044

Accountant and Economist. Master in Business Administration. Doctor in Administrative Sciences. Research teacher. Master's professor. Director of scientific research projects. Lecturer. Publication of scientific articles and books. Economic analyst.  Former Dean of the Faculty of Accounting and Auditing Uleam.

Isaac Gabriel Murillo-Delgado, Universidad Laica Eloy Alfaro de Manabí - Ecuador

murillo.jpg

Master's Degree in Auditing, Audit Engineer, Publication of scientific articles in indexed journals, Speaker at conferences at scientific events, Full Professor, Faculty of Administrative Sciences, Accounting and Commerce, Eloy Alfaro Laica University of Manta, Manabí.

References

Alonso, D. & Chávez, M. (2020). Gestión financiera y competitividad. Estudio de las MiPymes de la ciudad de Machala. Recuperado de file:///C:/Users/User_Dell/Desktop/Dialnet-GestionFinancieraYCompetitividadEstudioDeLasMiPyme-8228821.pdf

Aulestia, P. (2019). Gestión financiera en las empresas ecuatorianas del sector servicios de transporte pesado de carga por carretera del cantón Quito. https://repositorio.uasb.edu.ec/handle/10644/6646

Casa, C., Masapanta, M. & Cadena, O. (2022). Análisis del sistema de gestión financiera y su efecto en el presupuesto del gobernó autónomo descentralizado municipal Latacunga 2019-2020. Recuperado de file:///C:/Users/User_Dell/Desktop/VII%20AnalisisDelSistemaDeGestionFinancieraYSuEfectoEnEl-8712852.pdf

Chapin, E. & Cuenca, J. (2021). Planificación estratégica de tecnologías de la información en industria cartonera orense. Recuperado de file:///C:/Users/User_Dell/Desktop/VI%20PlanificacionEstrategicaDeTecnologiasDeLaInformaci-8094559.pdf

Dias, G. (2024). Gestión financiera estratégica: desafíos y oportunidades en la toma de decisiones comerciales. Recuperado de file:///C:/Users/User_Dell/Desktop/I%20GestionFinancieraEstrategica-10007409.pdf

Grumberg Dana Sharon, Hernández María Lucrecia, Scotti Florencia Gisel. (2022). Toma de decisiones en una pyme, Contador Público, Universidad de San Martín. https://ri.unsam.edu.ar/bitstream/123456789/1914/1/TFPP%20EEYN%202022%20GDS-HML-SFG.pdf

Guim, P., et.all. (2023). Los estados financieros y la toma de decisiones gerenciales. Recuperado de file:///C:/Users/User_Dell/Desktop/V%20LosEstadosFinancierosYLasTomasDeDecisionesEmpresar-8995434.pdf

Juárez Sánchez, L. M. (2023). Estrategias de ahorro y gestión financiera para las pequeñas y medianas empresas. Transdigital, 4(7), 1–14. https://doi.org/10.56162/transdigital241

Llumiquinga, G. et.all. (2025). Impacto de la contabilidad gerencial en la toma de decisiones del sector comercial del cantón La Maná, periodo 2023. Recuperado de https://editorialinnova.com/index.php/bij/article/view/182

Manjarrez, W., Guerrero, K., Guashca, Luis., y Frias, L. (2024). Riesgo financiero y su impacto socioeconómico en empresas ecuatorianas. Recuperado de file:///C:/Users/User_Dell/Desktop/Dialnet-RiesgoFinancieroYSuImpactoSocioeconomicoEnEmpresas-9394081.pdf

Naranjo, F. & Concha, J. (2022). Diseño de un modelo de gestión financiera aplicable a las mipymes de la ciudad de Guayaquil. file:///C:/Users/User_Dell/Desktop/Dialnet-DisenoDeUnModeloDeGestionFinancieraAplicableALaMip-9042724.pdf

Narea Chumbi, P.; Guamán Tenezaca, G. (2021) Aplicación de Indicadores Financieros e Inductores de Valor como Herramienta de Optimización en las Decisiones Estratégicas Empresariales Revista Economía y Política, núm. 34, Universidad de Cuenca, Ecuador. https://www.redalyc.org/articulo.oa?id=571167877008

Rodríguez, R., & Avilés, V. (2020). Las PYMES en Ecuador. Un análisis necesario. 593 Digital Publisher CEIT, 5(5-1), 191-200. https://doi.org/10.33386/593dp.2020.5-1.337

Tipán, A. & Abril, J. (2024). Modelo de gestión financiera para toma de decisiones en microempresas de Ambato-Tungurahua. Recuperado de file:///C:/Users/User_Dell/Desktop/II%20ECOTEC%20FINANCIERA.pdf

Zumba, M., Jácome, J. & Bermúdez, C. (2023). Modelo de gestión financiera y toma de decisiones en las medianas empresas, análisis de estudios previos. file:///C:/Users/User_Dell/Desktop/Dialnet-ModeloDeGestionFinancieraYTomaDeDecisionesEnLasMed-8938590.pdf