Organic law of entrepreneurship and innovation for the search for internationalization strategies of shrimp companies in the province of El Oro

Abstract

Innovation is the means to face competitiveness in the international market, allowing to obtain profitability, market positioning and growth in export performance. The objective of the research was to determine innovation activities that help promote the internationalization of the shrimp sector in the province of El Oro. It is a descriptive study, with a cross-sectional design and a qualitative approach that from research articles, innovation activities that promote innovation activities were extracted. shrimp exports and a convenience sampling survey was applied to find out the current situation of innovation in shrimp companies. The methods used were systematization, inductive-deductive, and synthetic analytical. The results indicate that innovation in processes, product and marketing are essential to boost the shrimp sector in the international market and that shrimp companies in El Oro only base innovation on technology and economic resources. It is concluded that the main strategic innovation activities that the El Oro shrimp sector can apply are marketing strategies, biotechnology application, employee training, links with academic institutions, water reuse, use of mills, automated feeding, innovation in the launch of a product, sale through international electronic commerce, investment in technology to improve the production processes of the product and undertake through the guide of the LOIE itself that promotes the regulatory framework to apply innovation in the strategic economic sectors of Ecuador.