Social Media Plan for educational units: U.E. Case Giorgio Vasari

Abstract

The social media of the education sector has an accelerated evolution during recent times, especially since the covid19 pandemic, however, there are shortcomings in the application of marketing strategies. Preciselythis article seeks to determine a model of Social Media Plan for educational units, where appropriate digital marketing strategies are applied for the good management of social networks, based on the case of the U.E.G. V. (Giorgio Vasari Educational Unit). 

In this article, through the analytical information of the digital platforms, the management of the social media of the institution under study and its competence was diagnosed. With interviews with the appropriate people of the institution, the qualitative data was obtained, the shortcomings were detected, and the appropriate strategies were designed for the proper functioning of the Social Media Plan to be implemented. 

The results obtained indicate that educational institutions must improve their presence in social networks, since the metrics analyzed show little reach and growth in their platforms.   

The demand of customers in the education sector requires the correct application of marketing strategies, which will allow the advancement of the digital world to go hand in hand with its growth and for the present case to position the Giorgio Vasari brand and make it a leader within the educational sector of the city of Portoviejo.