Marques-Gutiérrez, C., Almao-Malvacias, V. and Vallejo-Piza , G. . (2023) “Engagement Generation in Students Through Strategic Elements of Rebranding at the EuroAmerican University Technological Institute ”, 593 Digital Publisher CEIT, 8(5), pp. 999-1009. doi: 10.33386/593dp.2023.5.2079.