Núñez-Cruz , D. ., Tite-Quispe , C. . and Sigüenza-Espín , M. . (2022) “Perception of customers of banking entities: an analysis of mobile banking services in Tungurahua”, 593 Digital Publisher CEIT, 7(6-2), pp. 344-358. doi: 10.33386/593dp.2022.6-2.1587.